SoCo & Lime
Like most good ideas, this one was born over a bottle of Southern Comfort.
I was a freshmen at Washington College. In my drunken genius, when I was quizzed as to what time it was, instead of saying “tweleve-thirty,” I replied “Midnight-thirty.”
We decided then it was a perfect name for a rock band, or an artsy magazine.
Paper, however, is expensive.
Keep checking back.
It will evolve.